Plain language - how to write understandable texts - LocAtHeart translation agency

Plain language. How to write understandable texts?

How do we, readers and online users, understand the concept of plain language? Is sticking to its main principles enough to create a text that is comprehensive for everyone? If yes – what’s hiding behind the expression “plain English”? If not – what other factors affect our text comprehension? What is plain language? Plain language...

Language quality in e-commerce [featured image] - translation agency LocAtHeart

How to ensure language quality in e-commerce?

Why shouldn’t you dismiss linguistic quality in e-commerce as insignificant? Because everything you post on your website speaks volumes about your brand. And by everything we mean EVERYTHING – from banner texts and UI strings to subject-matter content. So… What if you run an international business and need content in a language that you can’t...

Translating Japanese Anime versus Western Animation for Children [featured image] - translation agency LocAtHeart

Words Apart: Translating Japanese Anime vs Western Animation for Children

Anime has been gaining popularity in the West since the 1990s. The current VoD trend makes Japanese productions appealing to an even broader audience, thus creating demand for a growing number of language versions. It’s no secret that Western mainstream animation is usually made for children or for whole families. It’s a different story in...

Customer self-service in the digital age [featured image] - translation agency LocAtHeart

Customer self-service in the digital age, or how to keep customers by making them happy

Nowadays, digital self-service is more than just a tip of the hat to your customers. It is part of the company’s ecosystem and its ticket to acquiring satisfied users and having them come back for more. Above all, self-service is expected by millennials who tend to avoid verbal contact like the plague. According to...

How audiovisual translators shape our life? [featured image] - translation agency LocAtHeart

How audiovisual translators shape our life?

You press “play” on an episode of a long-awaited series. You turn on subtitles in the language of your choice. You forget about the world and let yourself be entertained. Once the episode is over, you waste no time starting the next one. Sounds familiar?  Did you know that at the very end, there is...

How to create and translate Google Ads that convert?

Search engine ads – whether they are text or image based – are supposed to build and maintain a bond with a (potential) customer. Very often, they’re your recipient’s first exposure to the advertised brand. There’s little time to catch viewers’ attention, which is why both the original and the translated content of your...

Clothing Industry Translations – How We Built Our Team and Gained Experience

Clothing industry translations are seemingly easy. An amateur might ask, “What’s so difficult about fashion?” But an expert will answer, “Everything,” meaning various cuts, fabrics and trends that are only the tip of the fashion iceberg. At locatheart, we work only with true experts. We know that building up a professional team takes quite...

Fashion content marketing [header image] - Loc At Heart Translation Agency

E-commerce Content for the Fashion Industry

Marketing content for fashion: which features of an online shop need your special attention? Many industries have been impacted by the pandemic; however, when it comes to picking the one that required a particularly agile approach, it has to be the fashion industry. And no wonder – suddenly, the only way for clothes shops to...

SEM - search engine marketing - LocAtHeart translation agency

The Perfect SEM. Why It Is Worth Mixing Online Paid Advertising with SEO

To successfully advertise a website on the internet, you need some professional know-how and proper tools. One of those tools is SEM (Search Engine Marketing). It can be described as the whole of activities undertaken to help with website positioning in online search results. This applies both to paid and free search results. A marketing...

South Korean e-commerce market insights: Forget Google [header image with caption] - LocAtHeart translation agency

Korean e-commerce market insights

You are now aware of the reasons why entering the e-commerce market in South Korea can be a savvy business move. Time to dig deeper into the Korean e-commerce market.  Before you start reading, forget about Google algorithms, well-known content tactics, and the most popular payment methods you know from Allegro or Zalando. Finding your...