Germany – an European economic powerhouse As the founding member of the European Union and its most populous country[1], Germany is normally one of the first markets that companies expand into. Thirty-six years after the unification of the Federal Republic of Germany and the German Democratic Republic, the standard of living in all German regions...
It has been a while since we last reflected on the topic of generative artificial intelligence (GenAI) on locatheart’s website. In the meantime, many aspects of human lives have become permeated with content created entirely or largely with tools such as ChatGPT, Claude, Grok, or Perplexity. Translations are not an exception – for example, YouTube...
A multilingual website may look perfect but still fail to increase sales. Traffic? Check. Users? Check. Conversion? Not so good. In most cases, the problem lies not in the translation itself, but in the approach. When translating a website with other markets in mind, a mere rendition of words is not enough. In this instance,...
Numerous companies looking to expand internationally start with a simple step – translating their website into another language. In theory, it’s enough just to render the content and make it accessible to new customers. In practice, however, it often turns out that the translated website is far from producing the desired outcomes. International traffic increases,...
Millions of shoppers worldwide eagerly anticipate Black Friday, whether they prefer browsing online or hitting their favourite brick-and-mortar stores. For consumers, it’s the ultimate chance to snag that dream item at an attractive price, while for retailers, it’s the perfect time to boost sales and clear out inventory. But how did Black Friday grow into...
What is translation? It definitely isn’t rendering words mechanically from one language to another – first and foremost, it’s a strategic process that has to take into account cultural nuances, the context of a given industry, and individual business goals and needs. locatheart, a professional translation agency providing, among others, business translation services, has nearly...
Different young people have different feelings regarding going back to school after holidays – while some are happy and excited, some are reluctant or even anxious. No matter the mood, however, it’s all part of daily life in virtually every country of the world. Probably the most widely recognised back-to-school date is 1 September,...
How to enter the Polish market. Advice for the e-commerce industry In the last two decades, Poland has experienced major economic transformations. The surge in online shopping stands out as a significant shift, with 70% of Polish consumers now favouring e-commerce for its convenience and cost-effectiveness1. Today, the e-commerce sector continues to flourish, driving economic growth...
In the realm of global interactions, Romanian translation plays a pivotal role, especially for businesses, institutions, and individuals looking to bridge the communication gap with Romanian-speaking audiences. The demand for accurate English–Romanian translation and comprehensive Romanian translation service offerings underscores the importance of high-quality linguistic support in fostering effective cross-cultural communication. This article explores...
A marketer’s calendar abounds with important dates, both popular and niche ones, but when a company expands to international markets or goes global, one single list just won’t cut the mustard. That’s why we have selected holidays and occasions that are the most essential marketing-wise, and prepared curated calendars that will help you understand the...
