Do you remember those characteristic, energetic voices of American newsreel presenters from the 1950s? The ones who reported on major events in the country, usually in an overly optimistic manner? Chances are you know exactly what we mean; if not, just take a look here: or here: You must also recognise the strong, “radio” voice of...
At locatheart, we prioritise quality, while also recognising our clients’ need for optimisation. This includes cost optimisation, which is what probably crossed your mind, but also search engine optimisation (SEO). Lately, these two strategies have been at odds with each other. Companies striving to cut costs turned to machine translation, which meant their content was...
LQA – meaning language quality assurance – is an integral part of the process of localisation. Or at least it should be. It gives us an additional guarantee that the translated text is of the highest quality, done according to all provided guidelines, and that no mistakes have crept into it. But what does this process entail and how to implement it properly?...
If you’re running your own business and want to expand it to foreign markets, international SEO might be just what you need. E-commerce is a powerful tool for any entrepreneur – it’s a fact backed by research, according to which why by the year 2025, the frequency of online shopping will be up...
Since its public launch in November 2022, OpenAI’s ChatGPT has caused quite a stir and provoked a number of debates among intellectuals, businesspeople, and general public. A ripple of anxiety could be felt in several industries. Witnessing new developments brought forth by the emergence and availability of a new AI-based technology, localisation and machine...
Among the speakers and panellist who – on 30 May 2023 – took part in a low-key LBPC meetup related to localisation in e-commerce and the fashion industry was Małgorzata Marciniak, project manager and team leader at the locatheart translation agency. In her presentation, she focused primarily on discussing effective ways of optimising content,...
On 30 May, locatheart organised a meetup focused on localising e-commerce content for the fashion industry – a small event to which we invited industry experts Natalia Wardejn from OC&C Strategy Consultants and Artur Rompca from Alpinus Group. During a panel discussion moderated by Agnieszka Wąsowska-Telęga, Head of SEO and Marketing at locatheart, our guests...
We’re at a dawn of a new era – the era of artificial intelligence. The end of 2022 saw the release of OpenAI’s ChatGPT which now boasts about 25 million daily users. While some of them are simply playing with the technology, asking it funny questions and waiting for even funnier answers, others –...
Although the very concept of artificial intelligence is still raising a lot of doubts, one thing’s for sure – we’re past the theorising stage and we’re on the verge of a real industrial revolution. ChatGPT, a chat bot created by the American research lab OpenAI, has caused a huge stir all around the world,...
The commotion surrounding ChatGPT and artificial intelligence hasn’t died down yet – and probably won’t for a very long time. Supporters of the new technology perceive it as a chance to further human development, whereas opponents point to potential dangers and urge authorities to implement stricter regulations. While those of a somewhat more clear-headed...
