Segment 1: Hreflang Tags

Hreflang tags, or HTML attributes that specify a given website’s language and geographic focus, are crucial tools for search engines. If appropriately utilised, they clarify which language variant should be shown to users in particular countries or regions, thereby enhancing the visibility and ranking of multilingual sites.

These tags belong in the HTML head section of any website offering multiple language options. It’s crucial to apply accurate language and regional codes, such as “en” for English, “de” for German, and “au” for Australia.

Consistent implementation of hreflang tags across all site variants is crucial. Each website version should include hreflang tags that refer to every other available version, enabling search engines to better comprehend the relationship between various language versions.