A licensed game arrives in a new market with beautiful components, strong gameplay, and a recognisable brand. Yet players immediately notice familiar character names translated differently than in the film, iconic catchphrases rewritten, or terminology that changes between the box, rulebook, and cards. The game is mechanically identical – but it no longer feels...
LiveOps has transformed games into constantly evolving experiences. Seasonal events, new features, time-limited offers, and community campaigns keep players engaged, but every update also brings a localisation challenge. Content needs to be translated, culturally adapted, and delivered at speed, without losing the game’s personality or delaying release schedules. locatheart supports mobile game studios with agile...
The success of modern streaming services depends on more than great content alone. For audiences to fully engage with films, TV series, and platform experiences, every element must feel local, natural, and relevant. We provide audiovisual localisation and multilingual content for VOD platforms across Europe, offering end-to-end localisation for global releases. Audiovisual content for international distribution Our...
Children’s Day All Over the World – Marketing Calendar From a marketer’s perspective, among the most important festivities are children’s holidays. Due to their enormous diversity and varying dates, however, there is no single answer to the question about when Children’s Day is celebrated, and the planning phase of any related marketing campaign should allow...
Family-themed holidays that every marketer should mark in their calendar must include Father’s Day. But it isn’t enough to remember one date – as festivities and the days they fall on vary between countries and cultures, any marketing campaign should be preceded by thorough research of local customs. Checking the date of Father’s Day...
Germany – an European economic powerhouse As the founding member of the European Union and its most populous country[1], Germany is normally one of the first markets that companies expand into. Thirty-six years after the unification of the Federal Republic of Germany and the German Democratic Republic, the standard of living in all German regions...
It has been a while since we last reflected on the topic of generative artificial intelligence (GenAI) on locatheart’s website. In the meantime, many aspects of human lives have become permeated with content created entirely or largely with tools such as ChatGPT, Claude, Grok, or Perplexity. Translations are not an exception – for example, YouTube...
Millions of shoppers worldwide eagerly anticipate Black Friday, whether they prefer browsing online or hitting their favourite brick-and-mortar stores. For consumers, it’s the ultimate chance to snag that dream item at an attractive price, while for retailers, it’s the perfect time to boost sales and clear out inventory. But how did Black Friday grow into...
What is translation? It definitely isn’t rendering words mechanically from one language to another – first and foremost, it’s a strategic process that has to take into account cultural nuances, the context of a given industry, and individual business goals and needs. locatheart, a professional translation agency providing, among others, business translation services, has nearly...
In the realm of global interactions, Romanian translation plays a pivotal role, especially for businesses, institutions, and individuals looking to bridge the communication gap with Romanian-speaking audiences. The demand for accurate English–Romanian translation and comprehensive Romanian translation service offerings underscores the importance of high-quality linguistic support in fostering effective cross-cultural communication. This article explores...
