Marketing and e-Commerce Translation

back to school, when the school year begins

Back to school – marketing calendar

Different young people have different feelings regarding going back to school after holidays – while some are happy and excited, some are reluctant or even anxious. No matter the mood, however, it’s all part of daily life in virtually every country of the world. Probably the most widely recognised back-to-school date is 1 September,...

International marketing calendars locatheart

International marketing calendars

A marketer’s calendar abounds with important dates, both popular and niche ones, but when a company expands to international markets or goes global, one single list just won’t cut the mustard. That’s why we have selected holidays and occasions that are the most essential marketing-wise, and prepared curated calendars that will help you understand the...

When is Fat Thursday, Pancake Day

Carnival, Fat Thursday, Pancake Day… Holidays Related to Food and Indulgence

The Christian season of Carnival (or Shrovetide) is a period that immediately precedes Lent. As Lent is associated with fasting and mortification, Carnival, on the other hand, is all about trying delicious foods and drinks (often in abundance) and joyful celebration. While exact dates that would mark Carnival’s beginning and end differ, it can be...

When is Mother's Day around the world?

Mother’s Day Around the World

Mother’s Day is not just another day on the calendar. It taps into the universal language of love and gratitude towards a figure who shapes lives from the ground up. Regardless of when this holiday takes place, it’s focused on celebrating mothers. From this post, you’ll learn: how Mother’s Day is celebrated in general, how and when...

kwr in the beauty industry

Keyword research per product versus per category in the beauty industry – which is more effective?

Owners of online shops in the beauty industry often find it extremely difficult to establish and then maintain a strong presence in the market. The direct reason is huge competition, which makes acquiring new customers increasingly harder. Luckily, what could be of an equally huge help here is SEO. Proper optimisation of product cards can...

multilingual SEO best practices

Multilingual SEO best practices: how to optimise your website for global visibility

In the globalised contemporary digital landscape, as we’re facing new logistic and communication solutions, many a company thinks of increasing its presence in international markets, which merely a decade or two ago seemed virtually unattainable. As a result, multilingual search engine optimisation (multilingual SEO) has become the cornerstone of marketing strategies for those who...

The most common mistakes in international SEO and how to avoid them

If you’re running your own business and want to expand it to foreign markets, international SEO might be just what you need. E-commerce is a powerful tool for any entrepreneur – it’s a fact backed by research, according to which why by the year 2025, the frequency of online shopping will be up...

Localisation Best Practices Meetup – localising e-commerce content for the fashion industry

On 30 May, locatheart organised a meetup focused on localising e-commerce content for the fashion industry – a small event to which we invited industry experts Natalia Wardejn from OC&C Strategy Consultants and Artur Rompca from Alpinus Group. During a panel discussion moderated by Agnieszka Wąsowska-Telęga, Head of SEO and Marketing at locatheart, our guests...

E-commerce translation – a knowledge base

Both the 20th and the 21st century have brought social and technological developments that have thoroughly changed the landscape of society, media, culture and business. The translation industry is no exception – thanks to the advent of cinema, television and Internet, whole new types of translation emerged, among which we can list audiovisual translation,...

WordPress-based site translation – which plugin to choose?

WordPress is the most well-known CMS system (Content Management System) in the market. Its popularity stems from the fact that it is easy to operate and can be customised to suit our individual needs with the help of plugins. Some of them make it possible to translate a published content into other languages and...