Children’s Day All Over the World – Marketing Calendar From a marketer’s perspective, among the most important festivities are children’s holidays. Due to their enormous diversity and varying dates, however, there is no single answer to the question about when Children’s Day is celebrated, and the planning phase of any related marketing campaign should allow...
Family-themed holidays that every marketer should mark in their calendar must include Father’s Day. But it isn’t enough to remember one date – as festivities and the days they fall on vary between countries and cultures, any marketing campaign should be preceded by thorough research of local customs. Checking the date of Father’s Day...
A multilingual website may look perfect but still fail to increase sales. Traffic? Check. Users? Check. Conversion? Not so good. In most cases, the problem lies not in the translation itself, but in the approach. When translating a website with other markets in mind, a mere rendition of words is not enough. In this instance,...
Millions of shoppers worldwide eagerly anticipate Black Friday, whether they prefer browsing online or hitting their favourite brick-and-mortar stores. For consumers, it’s the ultimate chance to snag that dream item at an attractive price, while for retailers, it’s the perfect time to boost sales and clear out inventory. But how did Black Friday grow into...
Different young people have different feelings regarding going back to school after holidays – while some are happy and excited, some are reluctant or even anxious. No matter the mood, however, it’s all part of daily life in virtually every country of the world. Probably the most widely recognised back-to-school date is 1 September,...
A marketer’s calendar abounds with important dates, both popular and niche ones, but when a company expands to international markets or goes global, one single list just won’t cut the mustard. That’s why we have selected holidays and occasions that are the most essential marketing-wise, and prepared curated calendars that will help you understand the...
The Christian season of Carnival (or Shrovetide) is a period that immediately precedes Lent. As Lent is associated with fasting and mortification, Carnival, on the other hand, is all about trying delicious foods and drinks (often in abundance) and joyful celebration. While exact dates that would mark Carnival’s beginning and end differ, it can be...
Mother’s Day is not just another day on the calendar. It taps into the universal language of love and gratitude towards a figure who shapes lives from the ground up. Regardless of when this holiday takes place, it’s focused on celebrating mothers. From this post, you’ll learn: how Mother’s Day is celebrated in general, how and when...
Owners of online shops in the beauty industry often find it extremely difficult to establish and then maintain a strong presence in the market. The direct reason is huge competition, which makes acquiring new customers increasingly harder. Luckily, what could be of an equally huge help here is SEO. Proper optimisation of product cards can...
In the globalised contemporary digital landscape, as we’re facing new logistic and communication solutions, many a company thinks of increasing its presence in international markets, which merely a decade or two ago seemed virtually unattainable. As a result, multilingual search engine optimisation (multilingual SEO) has become the cornerstone of marketing strategies for those who...
