Millions of shoppers worldwide eagerly anticipate Black Friday, whether they prefer browsing online or hitting their favourite brick-and-mortar stores. For consumers, it’s the ultimate chance to snag that dream item at an attractive price, while for retailers, it’s the perfect time to boost sales and clear out inventory. But how did Black Friday grow into...
Different young people have different feelings regarding going back to school after holidays – while some are happy and excited, some are reluctant or even anxious. No matter the mood, however, it’s all part of daily life in virtually every country of the world. Probably the most widely recognised back-to-school date is 1 September,...
A marketer’s calendar abounds with important dates, both popular and niche ones, but when a company expands to international markets or goes global, one single list just won’t cut the mustard. That’s why we have selected holidays and occasions that are the most essential marketing-wise, and prepared curated calendars that will help you understand the...
The Christian season of Carnival (or Shrovetide) is a period that immediately precedes Lent. As Lent is associated with fasting and mortification, Carnival, on the other hand, is all about trying delicious foods and drinks (often in abundance) and joyful celebration. While exact dates that would mark Carnival’s beginning and end differ, it can be...
Mother’s Day is not just another day on the calendar. It taps into the universal language of love and gratitude towards a figure who shapes lives from the ground up. Regardless of when this holiday takes place, it’s focused on celebrating mothers. From this post, you’ll learn: how Mother’s Day is celebrated in general, how and when...
Owners of online shops in the beauty industry often find it extremely difficult to establish and then maintain a strong presence in the market. The direct reason is huge competition, which makes acquiring new customers increasingly harder. Luckily, what could be of an equally huge help here is SEO. Proper optimisation of product cards can...
In the globalised contemporary digital landscape, as we’re facing new logistic and communication solutions, many a company thinks of increasing its presence in international markets, which merely a decade or two ago seemed virtually unattainable. As a result, multilingual search engine optimisation (multilingual SEO) has become the cornerstone of marketing strategies for those who...
If you’re running your own business and want to expand it to foreign markets, international SEO might be just what you need. E-commerce is a powerful tool for any entrepreneur – it’s a fact backed by research, according to which why by the year 2025, the frequency of online shopping will be up...
On 30 May, locatheart organised a meetup focused on localising e-commerce content for the fashion industry – a small event to which we invited industry experts Natalia Wardejn from OC&C Strategy Consultants and Artur Rompca from Alpinus Group. During a panel discussion moderated by Agnieszka Wąsowska-Telęga, Head of SEO and Marketing at locatheart, our guests...
Both the 20th and the 21st century have brought social and technological developments that have thoroughly changed the landscape of society, media, culture and business. The translation industry is no exception – thanks to the advent of cinema, television and Internet, whole new types of translation emerged, among which we can list audiovisual translation,...
