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Marketing content for fashion: which features of an online shop need your special attention? Many industries have been impacted by the pandemic; however, when it comes to picking the one that required a particularly agile approach, it has to be the fashion industry. And no wonder – suddenly, the only way for clothes shops to...
To successfully advertise a website on the internet, you need some professional know-how and proper tools. One of those tools is SEM (Search Engine Marketing). It can be described as the whole of activities undertaken to help with website positioning in online search results. This applies both to paid and free search results. A marketing...
Do you wish to increase the visibility of your products and introduce them in other markets? Are you searching for new recipients and advertisement strategies? Do you plan on growing your business but would rather prefer to avoid drowning in the already saturated mainstream? Well… how about South Korea? Is there a method in...
Contrary to what one might expect, successful perfume or cosmetic marketing requires something more than just a stunning photo session or an ingenious spot commercial. Every visual element must have a corresponding linguistic element, a tour de force of words. Why? The year 2020 has transformed consumer preferences. There has been a shift towards...
What makes omnichannel really impressive is a consistent message. Omnichannel fashion retail is no different. Professional communication architecture provides tools for maintaining brand consistency across all platforms, languages and personalised experiences. Learn how to build style guides that will help you achieve consistent, personalised and fun communication for omnichannel fashion retail. Omnichannel fundamentals No matter who you...
SMS marketing is an effective direct marketing tool often incorporated in omnichannel strategies. SMS marketing makes it possible to instantly activate customers in m-commerce sales channels. It is also efficient in personalising B2C communication. Reaching customers by texting in an appropriate form and language makes SMS marketing efforts even more powerful. But before we...
Pivot has been voted the marketing word of the year – and rightfully so. In basketball, it stands for a movement that allows the player holding the ball to move in any direction with one foot, while keeping the other in contact with the floor. The ability to change the direction is the very...
Translating an online store is a challenge – not only a linguistic one. By the time the first word becomes translated, you’ll have made many decisions regarding products, markets, languages, target groups and more. Then, a team tasked with creating new language versions will take over. Why translate an online store? Over 66% of customers whose...
What is International Keyword Research? International keywords research is an organised process in which keywords for new markets are listed. International keywords research is usually performed: separately for each market, using SEO-dedicated software. “International keyword research” is a phrase used interchangeably with “multilingual keyword research” (we even do this on this website), although in some contexts the...
How do you make sure that the blog posts you get are the blog posts you want? Use a comprehensive blog post brief template. It is a great tool for communication with internal writers, freelance talent, as well as language and translation agencies like locatheart. Create your own brief or download our comprehensive blog post brief template (get it...
