Tag - seo

SEM - search engine marketing - LocAtHeart translation agency

The Perfect SEM. Why It Is Worth Mixing Online Paid Advertising with SEO

To successfully advertise a website on the internet, you need some professional know-how and proper tools. One of those tools is SEM (Search Engine Marketing). It can be described as the whole of activities undertaken to help with website positioning in online search results. This applies both to paid and free search results. A marketing...

South Korean e-commerce market insights: Forget Google [header image with caption] - LocAtHeart translation agency

Korean e-commerce market insights

You are now aware of the reasons why entering the e-commerce market in South Korea can be a savvy business move. Time to dig deeper into the Korean e-commerce market.  Before you start reading, forget about Google algorithms, well-known content tactics, and the most popular payment methods you know from Allegro or Zalando. Finding your...

What is International Keyword Research?

What is International Keyword Research? International keywords research is an organised process in which keywords for new markets are listed. International keywords research is usually performed: separately for each market, using SEO-dedicated software. “International keyword research” is a phrase used interchangeably with “multilingual keyword research” (we even do this on this website), although in some contexts the...