Tag - multilingual

British English or American English? We’ll help you decide which option is best for your business

A well-known philosopher and linguist Noam Chomsky said once that there is one human language, and we all speak dialects of it, which is why it’s hard for us to understand each other. Although it was a general observation, it’s particularly accurate when in comes to English. There are a couple of main...

Expansion at the Tower of Babel, or why content translation is the key to growing your business

Do you run an online store? Is your business all about creating content for your customers? Or maybe your sales figures aren’t satisfying enough? (They always could be better, the sky’s the limit!) Maybe it is high time you crossed the border, expanded your business and attracted new customers. There are surely a lot...

Case Study: Board and Card Games Producer

One of the companies we work with is a well-known board and card games producer with branches all over the world – e.g., in the USA, Australia, Germany and Poland. In the course of our cooperation – that has been going on for more than four years now – we have completed over...

WordPress-based site translation – which plugin to choose?

WordPress is the most well-known CMS system (Content Management System) in the market. Its popularity stems from the fact that it is easy to operate and can be customised to suit our individual needs with the help of plugins. Some of them make it possible to translate a published content into other languages and...

Translating product descriptions – international SEO in the e-commerce industry, or why is it best not to use machine translation

When brands are entering new markets, they have to face numerous challenges – including how to approach the subject of localisation. Although there are certain solutions which may be tempting in terms of optimisation and price, it is always better to work on selecting and using them with experts – otherwise, we may have...

A translation to remember – what is translation memory and how it’s leveraged by linguists and agencies to provide excellent translations

In one of our previous texts we described tools that we employ to streamline locatheart’s localisation process. A large part of those is Trados, a CAT (computer-assisted-translation) tool that is the gold standard for translation industry. One of its most helpful features is the use of translation memories (TMs): “databases of all past projects,...

How to become a translator

There are several routes leading to the translator profession – winding alleys walked by enthusiasts or experts in specific fields, as well as steep mountain trails climbed by philology students during their long education. Is one path better than the other? What awaits us at the end of the journey? Can the destination...

In-house linguists – locatheart’s beating heart

In our industry, working with freelancers is both a necessity and a reality. However, it is even more important to create a permanent base of in-house linguists – at locatheart, we recognise that they are a beating heart of our agency, as they guarantee a smooth running of all processes while pumping valuable knowledge...

Tools we use at locatheart

At locatheart, we continuously carry out projects containing thousands of words into dozens of different languages. In order to ensure proper validation, consistency and coherence of content, as well as to streamline our processes, we employ various tools. The IT era has blessed the translation industry with amazing software that allows us to guarantee...

How we helped a leading e-commerce agency surprise their client with more than a 50% growth in Amazon Search thanks to 3 simple SEO & content tactics

Hello, my name is Agnieszka and I am the head of the SEO and Content Department at locatheart. I want to show you how we helped our Partner, a renowned Polish e-commerce agency, surpass their client’s expectations by achieving a 2-digit growth in Amazon search rankings across 4 markets. The markets, Germany and Italy included,...