Beauty products are designed to make us feel something – whether it’s a confidence boost from the perfect foundation, a cozy skincare routine, or the allure of a new fragrance, beauty is about more than what’s inside the bottle or box. You can’t always translate beauty content word for word. A good beauty copywriter knows...
For millions of people, supplements are part of everyday life. A scoop of protein powder after training. Vitamins with breakfast. A carefully chosen nutritional product added to a daily routine. But behind every one of those products is a lot of information – ingredients, nutritional values, instructions, claims, and benefits. When the same product is...
Different young people have different feelings regarding going back to school after holidays – while some are happy and excited, some are reluctant or even anxious. No matter the mood, however, it’s all part of daily life in virtually every country of the world. Probably the most widely recognised back-to-school date is 1 September,...
A licensed game arrives in a new market with beautiful components, strong gameplay, and a recognisable brand. Yet players immediately notice familiar character names translated differently than in the film, iconic catchphrases rewritten, or terminology that changes between the box, rulebook, and cards. The game is mechanically identical – but it no longer feels...
LiveOps has transformed games into constantly evolving experiences. Seasonal events, new features, time-limited offers, and community campaigns keep players engaged, but every update also brings a localisation challenge. Content needs to be translated, culturally adapted, and delivered at speed, without losing the game’s personality or delaying release schedules. locatheart supports mobile game studios with agile...
The success of modern streaming services depends on more than great content alone. For audiences to fully engage with films, TV series, and platform experiences, every element must feel local, natural, and relevant. We provide audiovisual localisation and multilingual content for VOD platforms across Europe, offering end-to-end localisation for global releases. Audiovisual content for international distribution Our...
Children’s Day All Over the World – Marketing Calendar From a marketer’s perspective, among the most important festivities are children’s holidays. Due to their enormous diversity and varying dates, however, there is no single answer to the question about when Children’s Day is celebrated, and the planning phase of any related marketing campaign should allow...
Germany – an European economic powerhouse As the founding member of the European Union and its most populous country[1], Germany is normally one of the first markets that companies expand into. Thirty-six years after the unification of the Federal Republic of Germany and the German Democratic Republic, the standard of living in all German regions...
Numerous companies looking to expand internationally start with a simple step – translating their website into another language. In theory, it’s enough just to render the content and make it accessible to new customers. In practice, however, it often turns out that the translated website is far from producing the desired outcomes. International traffic increases,...
What is translation? It definitely isn’t rendering words mechanically from one language to another – first and foremost, it’s a strategic process that has to take into account cultural nuances, the context of a given industry, and individual business goals and needs. locatheart, a professional translation agency providing, among others, business translation services, has nearly...
