Business and Translation

product information management, locatheart agency

PIM – a comprehensive guide by locatheart

Imagine a world where every piece of information related to your products is efficiently organised, easily accessible and up to date. A world where you can seamlessly manage even the tiniest details from the design stage to distribution, personalise customer experience, and make informed business decisions. Sounds like a dream, right? Well, with PIM...

Voices Across Borders: A Comprehensive Exploration of Voice-Over Translation

Do you remember those characteristic, energetic voices of American newsreel presenters from the 1950s? The ones who reported on major events in the country, usually in an overly optimistic manner? Chances are you know exactly what we mean; if not, just take a look here: or here:  You must also recognise the strong, “radio” voice of...

How to put keywords in machine-translated content

At locatheart, we prioritise quality, while also recognising our clients’ need for optimisation. This includes cost optimisation, which is what probably crossed your mind, but also search engine optimisation (SEO). Lately, these two strategies have been at odds with each other. Companies striving to cut costs turned to machine translation, which meant their content was...

Quality? Check! The importance of LQA in localisation

LQA – meaning language quality assurance – is an integral part of the process of localisation. Or at least it should be. It gives us an additional guarantee that the translated text is of the highest quality, done according to all provided guidelines, and that no mistakes have crept into it. But what does this process entail and how to implement it properly?...

How artificial intelligence is affecting the language industry. Summary of the “Chat GPT in localisation” conference

Since its public launch in November 2022, OpenAI’s ChatGPT has caused quite a stir and provoked a number of debates among intellectuals, businesspeople, and general public. A ripple of anxiety could be felt in several industries. Witnessing new developments brought forth by the emergence and availability of a new AI-based technology, localisation and machine...

Services tailored to the needs: effective optimisation of content, costs and outcomes in the fashion industry

Among the speakers and panellists who – on 30 May 2023 – took part in a low-key LBPC meetup related to localisation in e-commerce and the fashion industry was Małgorzata Marciniak, project manager and team leader at the locatheart translation agency. In her presentation, she focused primarily on discussing effective ways of optimising content,...

European artificial intelligence – how Old Continent countries can respond to American AI projects

Although the very concept of artificial intelligence is still raising a lot of doubts, one thing’s for sure – we’re past the theorising stage and we’re on the verge of a real industrial revolution. ChatGPT, a chat bot created by the American research lab OpenAI, has caused a huge stir all around the world,...