Beauty products are designed to make us feel something – whether it’s a confidence boost from the perfect foundation, a cozy skincare routine, or the allure of a new fragrance, beauty is about more than what’s inside the bottle or box. You can’t always translate beauty content word for word. A good beauty copywriter knows...
For millions of people, supplements are part of everyday life. A scoop of protein powder after training. Vitamins with breakfast. A carefully chosen nutritional product added to a daily routine. But behind every one of those products is a lot of information – ingredients, nutritional values, instructions, claims, and benefits. When the same product is...
A licensed game arrives in a new market with beautiful components, strong gameplay, and a recognisable brand. Yet players immediately notice familiar character names translated differently than in the film, iconic catchphrases rewritten, or terminology that changes between the box, rulebook, and cards. The game is mechanically identical – but it no longer feels...
LiveOps has transformed games into constantly evolving experiences. Seasonal events, new features, time-limited offers, and community campaigns keep players engaged, but every update also brings a localisation challenge. Content needs to be translated, culturally adapted, and delivered at speed, without losing the game’s personality or delaying release schedules. locatheart supports mobile game studios with agile...
The success of modern streaming services depends on more than great content alone. For audiences to fully engage with films, TV series, and platform experiences, every element must feel local, natural, and relevant. We provide audiovisual localisation and multilingual content for VOD platforms across Europe, offering end-to-end localisation for global releases. Audiovisual content for international distribution Our...
How to enter the Polish market. Advice for the e-commerce industry In the last two decades, Poland has experienced major economic transformations. The surge in online shopping stands out as a significant shift, with 70% of Polish consumers now favouring e-commerce for its convenience and cost-effectiveness1. Today, the e-commerce sector continues to flourish, driving economic growth...
On 30 May, locatheart organised a meetup focused on localising e-commerce content for the fashion industry – a small event to which we invited industry experts Natalia Wardejn from OC&C Strategy Consultants and Artur Rompca from Alpinus Group. During a panel discussion moderated by Agnieszka Wąsowska-Telęga, Head of SEO and Marketing at locatheart, our guests...
We’re at a dawn of a new era – the era of artificial intelligence. The end of 2022 saw the release of OpenAI’s ChatGPT which now boasts about 25 million daily users. While some of them are simply playing with the technology, asking it funny questions and waiting for even funnier answers, others –...
A project manager takes care of the client, while also accepting dozens of new assignments on a daily basis, estimates the cost of a given project and looks after the proper conduct of every stage of working with files – although it seems to be a lot, the mentioned activities are only the...
