Tag - communication

Omnichannel fashion retail translation: Middle-aged womanis sitting at her desk with an open lap-top with her glasses in her hand. She is smilig at us. Caption: Omnichannel fashion retail: consistency, personalisation and language - LocAtHeart translation agency

Omnichannel fashion retail: consistency, personalisation and language

What makes omnichannel really impressive is a consistent message. Omnichannel fashion retail is no different. Professional communication architecture provides tools for maintaining brand consistency across all platforms, languages and personalised experiences. Learn how to build style guides that will help you achieve consistent, personalised and fun communication for omnichannel fashion retail. Omnichannel fundamentals No matter who you...

Multilingual SMS Marketing - LocAtHeart translation agency - header

Multilingual SMS Marketing

SMS marketing is an effective direct marketing tool often incorporated in omnichannel strategies. SMS marketing makes it possible to instantly activate customers in m-commerce sales channels. It is also efficient in personalising B2C communication. Reaching customers by texting in an appropriate form and language makes SMS marketing efforts even more powerful. But before we...

3 digital marketing trends in 2021 - LocAtHeart translation agency

3 Digital Marketing Trends in 2021

Pivot has been voted the marketing word of the year – and rightfully so. In basketball, it stands for a movement that allows the player holding the ball to move in any direction with one foot, while keeping the other in contact with the floor. The ability to change the direction is the very...

Translating an online store - LocAtHeart translation agency

Translating an Online Store

Translating an online store is a challenge – not only a linguistic one. By the time the first word becomes translated, you’ll have made many decisions regarding products, markets, languages, target groups and more. Then, a team tasked with creating new language versions will take over. Why translate an online store? Over 66% of customers whose...

7 questions to answer before you start your company blog - a pencil touches a white surface.

7 Questions to Answer Before You Start Your Company Blog

Whether you sell services or products, a company blog can boost your SEO efforts, build professional image and trust as well as support client retention across all your markets. But blogging needs a plan of action. Before you call any copywriters make sure you answer these 7 questions and prepare a blog post brief. The...