Author - Przemysław Kołodziej

Cannibals, typos and e-commerce – how (mis)translation and linguistic errors can impact business

Imagine a scene – a restaurant belonging to a well-known chain specialising in chicken treats and dinners. Inside – a room full of happy Chinese customers. An iconic image of a smiling, grey-bearded colonel adorns one of the walls. But this time, there is something sinister behind his smile. Upon a closer look, it...