Tag - digital marketing

Translation Mistakes – Their Types and Consequences

To err is human, and just as any other human activity, translations are not free of mistakes. And since some of the blunders are exceptionally funny, they often become the talk of the town. Even in the pre-internet era, one could happen upon some humoristic compilations of such slip-ups in newspapers or other...

Expansion at the Tower of Babel, or why content translation is the key to growing your business

Do you run an online store? Is your business all about creating content for your customers? Or maybe your sales figures aren’t satisfying enough? (They always could be better, the sky’s the limit!) Maybe it is high time you crossed the border, expanded your business and attracted new customers. There are surely a lot...

Translating product descriptions – international SEO in the e-commerce industry, or why is it best not to use machine translation

When brands are entering new markets, they have to face numerous challenges – including how to approach the subject of localisation. Although there are certain solutions which may be tempting in terms of optimisation and price, it is always better to work on selecting and using them with experts – otherwise, we may have...

Prepare your business for new markets - LocAtHeart translation agency

Translate your business for new markets like a pro. Part 2

You already know how to decide which texts should be localised and where to look for a high-quality translation service provider. Let’s say you narrowed down your choices to 3 translation agencies. What’s next? Read the second part of our guide to learn how to decipher translation price lists and pick the best one....

Heading: How to create and translate Google Ads?

How to create and translate Google Ads that convert?

Search engine ads – whether they are text or image based – are supposed to build and maintain a bond with a (potential) customer. Very often, they’re your recipient’s first exposure to the advertised brand. There’s little time to catch viewers’ attention, which is why both the original and the translated content of your...

Fashion content marketing [header image] - Loc At Heart Translation Agency

E-commerce Content for the Fashion Industry

Marketing content for fashion: which features of an online shop need your special attention? Many industries have been impacted by the pandemic; however, when it comes to picking the one that required a particularly agile approach, it has to be the fashion industry. And no wonder – suddenly, the only way for clothes shops to...

3 digital marketing trends in 2021 - LocAtHeart translation agency

3 Digital Marketing Trends in 2021

Pivot has been voted the marketing word of the year – and rightfully so. In basketball, it stands for a movement that allows the player holding the ball to move in any direction with one foot, while keeping the other in contact with the floor. The ability to change the direction is the very...

Translating an online store: comparison of e-commerce platforms

Translating an online store is a challenge – not only a linguistic one. By the time the first word becomes translated, you’ll have made many decisions regarding products, markets, languages, target groups and more. Then, a team tasked with creating new language versions will take over. Why translate an online store? Over 66% of customers whose...