Tag - product descriptions

Expansion at the Tower of Babel, or why content translation is the key to growing your business

Do you run an online store? Is your business all about creating content for your customers? Or maybe your sales figures aren’t satisfying enough? (They always could be better, the sky’s the limit!) Maybe it is high time you crossed the border, expanded your business and attracted new customers. There are surely a lot...

Translating product descriptions – international SEO in the e-commerce industry, or why is it best not to use machine translation

When brands are entering new markets, they have to face numerous challenges – including how to approach the subject of localisation. Although there are certain solutions which may be tempting in terms of optimisation and price, it is always better to work on selecting and using them with experts – otherwise, we may have...

A translation to remember – what is translation memory and how it’s leveraged by linguists and agencies to provide excellent translations

In one of our previous texts we described tools that we employ to streamline locatheart’s localisation process. A large part of those is Trados, a CAT (computer-assisted-translation) tool that is the gold standard for translation industry. One of its most helpful features is the use of translation memories (TMs): “databases of all past projects,...

How to translate texts into less-common languages - LocAtHeart translation agency

From Polish into Malaysian: when to use a pivot language

What should you do when your client needs to have content translated into a language which – on a global scale – is spoken by a rather small number of people? Sometimes, finding a person to translate directly from the source text is quite difficult and even if you do find someone who is...

Plain language - how to write understandable texts - LocAtHeart translation agency

Plain language. How to write understandable texts?

How do we, readers and online users, understand the concept of plain language? Is sticking to its main principles enough to create a text that is comprehensive for everyone? If yes – what’s hiding behind the expression “plain English”? If not – what other factors affect our text comprehension? What is plain language? Plain language...

Fashion content marketing [header image] - Loc At Heart Translation Agency

E-commerce Content for the Fashion Industry

Marketing content for fashion: which features of an online shop need your special attention? Many industries have been impacted by the pandemic; however, when it comes to picking the one that required a particularly agile approach, it has to be the fashion industry. And no wonder – suddenly, the only way for clothes shops to...

3 digital marketing trends in 2021 - LocAtHeart translation agency

3 Digital Marketing Trends in 2021

Pivot has been voted the marketing word of the year – and rightfully so. In basketball, it stands for a movement that allows the player holding the ball to move in any direction with one foot, while keeping the other in contact with the floor. The ability to change the direction is the very...

Translating an online store: comparison of e-commerce platforms

Translating an online store is a challenge – not only a linguistic one. By the time the first word becomes translated, you’ll have made many decisions regarding products, markets, languages, target groups and more. Then, a team tasked with creating new language versions will take over. Why translate an online store? Over 66% of customers whose...

International keyword research - keyword localisation - translation agency LocAtHeart

What is International Keyword Research?

What is International Keyword Research? International keywords research is an organised process in which keywords for new markets are listed. International keywords research is usually performed: separately for each market, using SEO-dedicated software. “International keyword research” is a phrase used interchangeably with “multilingual keyword research” (we even do this on this website), although in some contexts the...

Increase sales and improve brand visibility with product descriptions

Increase sales and improve brand visibility with product descriptions

Descriptions and photos work together In the “new normal” pandemic reality, product photos are not enough. Well-tailored text is even more important than before, as it bears a greater responsibility for effective sales. Simply “showing” a product isn't enough. To stand out in a crowd, you need to utilise all your marketing tools. Words included. A...