Tag - product descriptions

3 digital marketing trends in 2021 - LocAtHeart translation agency

3 Digital Marketing Trends in 2021

Pivot has been voted the marketing word of the year – and rightfully so. In basketball, it stands for a movement that allows the player holding the ball to move in any direction with one foot, while keeping the other in contact with the floor. The ability to change the direction is the very...

Translating an online store - LocAtHeart translation agency

Translating an Online Store

Translating an online store is a challenge – not only a linguistic one. By the time the first word becomes translated, you’ll have made many decisions regarding products, markets, languages, target groups and more. Then, a team tasked with creating new language versions will take over. Why translate an online store? Over 66% of customers whose...

What is International Keyword Research?

What is International Keyword Research? International keywords research is an organised process in which keywords for new markets are listed. International keywords research is usually performed: separately for each market, using SEO-dedicated software. “International keyword research” is a phrase used interchangeably with “multilingual keyword research” (we even do this on this website), although in some contexts the...

Increase sales and improve brand visibility with product descriptions

Increase sales and improve brand visibility with product descriptions

Descriptions and photos work together In the “new normal” pandemic reality, product photos are not enough. Well-tailored text is even more important than before, as it bears a greater responsibility for effective sales. Simply “showing” a product isn't enough. To stand out in a crowd, you need to utilise all your marketing tools. Words included. A...