Tag - ecommerce

British English or American English? We’ll help you decide which option is best for your business

A well-known philosopher and linguist Noam Chomsky said once that there is one human language, and we all speak dialects of it, which is why it’s hard for us to understand each other. Although it was a general observation, it’s particularly accurate when in comes to English. There are a couple of main...

Expansion at the Tower of Babel, or why content translation is the key to growing your business

Do you run an online store? Is your business all about creating content for your customers? Or maybe your sales figures aren’t satisfying enough? (They always could be better, the sky’s the limit!) Maybe it is high time you crossed the border, expanded your business and attracted new customers. There are surely a lot...

Translating product descriptions – international SEO in the e-commerce industry, or why is it best not to use machine translation

When brands are entering new markets, they have to face numerous challenges – including how to approach the subject of localisation. Although there are certain solutions which may be tempting in terms of optimisation and price, it is always better to work on selecting and using them with experts – otherwise, we may have...

A translation to remember – what is translation memory and how it’s leveraged by linguists and agencies to provide excellent translations

In one of our previous texts we described tools that we employ to streamline locatheart’s localisation process. A large part of those is Trados, a CAT (computer-assisted-translation) tool that is the gold standard for translation industry. One of its most helpful features is the use of translation memories (TMs): “databases of all past projects,...

How we helped a leading e-commerce agency surprise their client with more than a 50% growth in Amazon Search thanks to 3 simple SEO & content tactics

Hello, my name is Agnieszka and I am the head of the SEO and Content Department at locatheart. I want to show you how we helped our Partner, a renowned Polish e-commerce agency, surpass their client’s expectations by achieving a 2-digit growth in Amazon search rankings across 4 markets. The markets, Germany and Italy included,...

Prepare your business for new markets - LocAtHeart translation agency

Translate your business for new markets like a pro. Part 2

You already know how to decide which texts should be localised and where to look for a high-quality translation service provider. Let’s say you narrowed down your choices to 3 translation agencies. What’s next? Read the second part of our guide to learn how to decipher translation price lists and pick the best one....

How to translate content using an English master version - LocAtHeart translation agency

How to translate content using an English master version

We have described the benefits of using intermediary translation in our previous blog article, From Polish into Malaysian: when to use a pivot language. Included in the text were examples of situations where adopting this approach could turn out to be the best option. We have also explained when it is more advisable to...

How to translate texts into less-common languages - LocAtHeart translation agency

From Polish into Malaysian: when to use a pivot language

What should you do when your client needs to have content translated into a language which – on a global scale – is spoken by a rather small number of people? Sometimes, finding a person to translate directly from the source text is quite difficult and even if you do find someone who is...

Language quality in e-commerce [featured image] - translation agency LocAtHeart

How to ensure language quality in e-commerce?

Why shouldn’t you dismiss linguistic quality in e-commerce as insignificant? Because everything you post on your website speaks volumes about your brand. And by everything we mean EVERYTHING – from banner texts and UI strings to subject-matter content. So… What if you run an international business and need content in a language that you can’t...

Customer self-service in the digital age [featured image] - translation agency LocAtHeart

Customer self-service in the digital age, or how to keep customers by making them happy

Nowadays, digital self-service is more than just a tip of the hat to your customers. It is part of the company’s ecosystem and its ticket to acquiring satisfied users and having them come back for more. Above all, self-service is expected by millennials who tend to avoid verbal contact like the plague. According to...