Rank in All Languages - Multilingual SEO and Keyword Research
What is multilingual SEO?
Multilingual SEO is search engine optimisation performed for each language you create your content in.
Multilingual SEO comprises:
- creating a website in each selected language with the use of a logical structure;
- creating unique multilingual content;
- using clear user-friendly formatting adjusted to different markets, as well as smart approach to web crawlers;
- making sure that site loading time is as short as possible;
- placing different language versions within an appropriate scheme.
Our multilingual SEO services include:
What is multilingual keyword research
Multilingual keyword research is a process in which we identify keyword best for your business in each market separately.
Multilingual keyword research is the absolute foundation of any online activities in new markets just as keyword research is crucial in you original market. Translating keyword is never enough, it is just the first step to finding the right keywords for each of your markets.
Multilingual SEO, content and optimisation
Once you have your keywords, it’s time to create and optimise your content!
If your website has lots of texts, it will be crucial to optimise them – which means you have to enrich them with good keywords.
If, however, you’ve only just begun creating content, you can prepare groups of topics based on keywords and their popularity. Then, you may ask experts to write texts in all languages that you think should be included. Depending on the specifics of your business, you might need copywriters, translators or transcreators. Professional linguists take into account SEO best practices and your own guidelines. You’ll get natural sounding texts in all languages, which your clients – and search engines – will approve of.
SEO and copywriting basics:
- Whether you are creating new articles from scratch or merely optimising them, make sure you create lists of keywords arranged by topic, as well as guidelines for your linguists. Your keywords must be implemented in all your texts.
- Sometimes you must decide which keyword to focus on in a piece of content – that will be defined by the angle you want to consider or the target group you want to reach. Clearly state how many keywords should be included in a text.
- Specify the parameters related to content optimisation – keyword density is one of them but you should also remember to put the keywords in all the right places: in the text, in its title and in the URL (permalink).
Why is multilingual keyword research important for multilingual SEO?
Let’s look at this example.
You come from Poland and you want to sell you product in the UK. This is your product:
You enter the Polish word into an online translator and you get the English word: pants.
You probably got this word because you used an online translator which chose the most frequent word. Pants is, after all, the American word and as there are more Americans than the British, you did not get trousers.
The problem is, pants in the UK is underwear.
Now you can see why translation is just the first step to keyword research for a new market. You must verify each suggested keyword.
Even in one market a language may have synonyms that are used in different contexts. You can call a mouse a rodent, but not if it’s a computer mouse.
People also use different search patterns in different languages. The structure of the questions they write into the searchbox can vary significantly.
That is why keyword research for new markets is best done by native speakers living in those markets.
Multilingual SEO: When to use multilingual keyword research services?
Multilingual keyword research should be one of your first steps before entering a new market. It will help you to define your categories and tags, enable you to create relevant and SEO-friendly content, and it will help your content to sound natural to your new customers. Well-researched multilingual keywords are also the first step to optimising ad costs.
Multilingual SEO: use your multilingual keyword research
Multilingual keyword research gives you keywords. Use them just as you would use the keyword in your original language. But remember to treat the set of keywords for each market separately. Do not mix keywords. Do not get used to keywords. If an English sounding keyword works in your original market, do not assume it will also be popular in other markets. Don’t push new keywords into the list without verifying them first. SEO and keyword research are not about being fancy and original. If you want to be effective, make sure you follow what people search for. Start from there and use that information creatively to build your campaign and communication.
Multilingual SEO: How to optimize your website?
In 2021 we are beyond search engine optimization (SEO). Search engine algorithms are learning and trying to put people first and their intent first.
- Think about you customers first. Then tweak your content a little to optimize it for search crawlers.
- Remember about your internal search and filtering, especially if you own an ecommerce business.
- Consider voice search optimization – especially if you are a local business or a global business with local stores or branches. People search for local information via voice.
- Think about voice assistants and intelligent speakers – how does your content sound when read out loud by a machine? It’s worth checking!