How to Rank in All Languages - Multilingual Keyword Research
Multilingual keyword research is the absolute foundation of any online activities in new markets just as keyword research is crucial in you original market. Translating keyword is never enough, it is just the first step to finding the right keywords for each of your markets.
What is Multilingual Keyword Research
Multilingual keyword research is a process in which we identify keyword best for your business in each market separately.
Why Is Multilingual Keyword Research Important?
Multilingual keyword research is extremely important because of synonyms, different search patterns and contexts.
Let’s look at this example.
You come from Poland and you want to sell you product in the UK. This is your product:
You enter the Polish word into an online translator and you get the English word: pants.
You probably got this word because you used an online translator which chose the most frequent word. Pants is, after all, the American word and as there are more Americans than the British, you did not get trousers.
The problem is, pants in the UK is underwear.
Now you can see why translation is just the first step to keyword research for a new market. You must verify each suggested keyword.
Even in one market a language may have synonyms that are used in different contexts. You can call a mouse a rodent, but not if it’s a computer mouse.
People also use different search patterns in different languages. The structure of the questions they write into the searchbox can vary significantly.
That is why keyword research for new markets is best done by native speakers living in those markets.
When to Perform Multilingual Keyword Research?
Multilingual keyword research should be one of your first steps before entering a new market. It will help you to define your categories and tags, enable you to create relevant and SEO-friendly content, and it will help your content to sound natural to your new customers. Well-researched keywords are also the first step to optimising ad costs.
How To Use The Results From Your Multilingual Keyword Research?
Multilingual keyword research gives you keywords. Use them just as you would use the keyword in your original language. But remember to treat the set of keywords for each market separately. Do not mix keywords. Do not get used to keywords. If an English sounding keyword works in your original market, do not assume it will also be popular in other markets. Don’t push new keywords into the list without verifying them first. SEO and keyword research are not about being fancy and original. If you want to be effective, make sure you follow what people search for. Start from there and use that information creatively to build your campaign and communication.
How To Optimize Your Website?
In 2020 we are beyond search engine optimization (SEO). Search engine algorithms are learning and trying to put people first and their intent first.
- Think about you customers first. Then tweak your content a little to optimize it for search crawlers.
- Remember about your internal search and filtering, especially if you own an ecommerce business.
- Consider voice search optimization – especially if you are a local business or a global business with local stores or branches. People search for local information via voice.
- Think about voice assistants and intelligent speakers – how does your content sound when read out loud by a machine? It’s worth checking!
Multilingual SEO: What Else Do You Have To Do To Rank In All Languages?
When you have keywords it’s time to optimize your content.
Whether you are creating new content from scratch, transcreating or translating you older content, make sure you create clear lists of keywords and guidelines for your copywriting team. Your keywords must be implemented in all your texts.
Sometimes you must decide which keyword to focus on in a piece of content – that will be defined by the angle you want to take or the target group you want to reach.
There are several important aspects of SEO on text level – keyword density is one of them but you should also remember about putting the keywords in all the right places, in the text, its title, the address (permalink) and site title.
If this sounds like a lot, know that at locatheart we take care of the whole process. If you let us create or translate your content and perform your keyword research we will also take care of optimizing all texts. We will also manage your content in your CMS and input all the tags, keywords, permalinks etc. needed for effective SEO.