International marketing calendars

A marketer’s calendar abounds with important dates, both popular and niche ones, but when a company expands to international markets or goes global, one single list just won’t cut the mustard.

That’s why we have selected holidays and occasions that are the most essential marketing-wise, and prepared curated calendars that will help you understand the myriad customs and traditions cultivated in dozens of countries.

We’ve also created convenient infographics that you can download and use in everyday work.

Even neighbouring states or regions may celebrate similar occasions on very different days – and under very different names. Fat Thursday or Fat Tuesday? Mother’s Day in May or in March? Or perhaps in December? And when does the school year start in respective countries?

We provide answers to all these questions in our international marketing calendars. Below you will find the first several ones – and their number will be steadily growing!

• Mother’s Day 2024: international marketing calendar
• Back to school 2024/2025: international marketing calendar
• Events related to carnival 2025: international marketing calendar

If you think that Mother’s Day is already behind us, you might be surprised to learn that in some countries, like Montenegro, Russia, or Serbia, the holiday is observed in the latter half of the year. Don’t miss out on the Norwegian celebrations either. They’re in February! You can learn more about various dates and customs related to Mother’s Day from our Mother’s Day international marketing calendar.

In Poland, the school year starts in September, but this might not be the case in other countries. Are you gearing up to launch a back-to-school campaign? Read our article: Back to school – international marketing calendar.

From doughnuts through pancakes to hearty meats – everyone regales themselves with what they like, and traditional end-of-carnival delicacies differ depending on the country. Our international marketing calendar of events related to carnival will help you get hold of all the dates and menus.

• Grandparents’ Day in various countries,
• Children’s Day in various countries,
• seasons of the year in various countries,
• the biggest charity events in various countries,
• animal-related events and holidays,
• ecology-related events and holidays,
• and more!

Provide us with your email address and soon you’ll receive the new marketing calendar straight to your inbox!