How do you like your water? Offered a glass, Ted Lasso, the titular character of a comedy-drama TV series, says, “I like my water like Kyle Irving likes his Earth. Flat.” It’s a reference to American basketball player Kyle Irving who has stated that he believes Earth is indeed flat. In Poland, he’s not...
As the global economy continues to evolve, many furniture manufacturers are looking to expand their business by exploring foreign markets. It’s an excellent opportunity for companies to grow their customer base and increase revenue – though one that also presents unique challenges. In this article, we will explore 5 key aspects that furniture manufacturers should...
On 1 March 2023, a special “ChatGPT in Localization” online conference was held by Custom.MT. It was the first event of this kind, entirely devoted to the role of an innovative technology utilised by the translation and localisation business. The conference was kicked off by Marco Trombetti, CEO of Translated, who gave a speech about...
A significant number of people may have had contact with a professional translator or a translation agency – we sometimes need to translate important documents or simply want to know the content of an old family letter written in a foreign language. The role of a translator is commonly understood. But what exactly...
A well-known philosopher and linguist Noam Chomsky said once that there is one human language, and we all speak dialects of it, which is why it’s hard for us to understand each other. Although it was a general observation, it’s particularly accurate when in comes to English. There are a couple of main...
What mistakes are lying in wait for us when translating business content? We have already discussed translation mistakes and linguistic errors resulting from the lack of context or wrong assumptions here. Now, it’s time we looked at mistakes that are important from a business perspective. How does business look at quality? Quality is a...
At locatheart, we collaborate with clients from many different industries – from cinema and television through fashion to video gaming (among many, many others). We are also proud to always adjust our mode of work to the particular client, and in case of game localization, we have developed a localisation process with agile elements...
The terms “translation” and “localisation” are often used interchangeably; however, they are technically not synonymous. Localisation has a broader meaning, as it “involves taking a product and making it linguistically and culturally appropriate to the target locale (country/region and language) where it will be used and sold”[1]. In translation studies and – broadly speaking– in...
A project manager takes care of the client, while also accepting dozens of new assignments on a daily basis, estimates the cost of a given project and looks after the proper conduct of every stage of working with files – although it seems to be a lot, the mentioned activities are only the...
Do you run an online store? Is your business all about creating content for your customers? Or maybe your sales figures aren’t satisfying enough? (They always could be better, the sky’s the limit!) Maybe it is high time you crossed the border, expanded your business and attracted new customers. There are surely a lot...
