Among the speakers and panellists who – on 30 May 2023 – took part in a low-key LBPC meetup related to localisation in e-commerce and the fashion industry was Małgorzata Marciniak, project manager and team leader at the locatheart translation agency. In her presentation, she focused primarily on discussing effective ways of optimising content,...
We’re at a dawn of a new era – the era of artificial intelligence. The end of 2022 saw the release of OpenAI’s ChatGPT which now boasts about 25 million daily users. While some of them are simply playing with the technology, asking it funny questions and waiting for even funnier answers, others –...
Although the very concept of artificial intelligence is still raising a lot of doubts, one thing’s for sure – we’re past the theorising stage and we’re on the verge of a real industrial revolution. ChatGPT, a chat bot created by the American research lab OpenAI, has caused a huge stir all around the world,...
The commotion surrounding ChatGPT and artificial intelligence hasn’t died down yet – and probably won’t for a very long time. Supporters of the new technology perceive it as a chance to further human development, whereas opponents point to potential dangers and urge authorities to implement stricter regulations. While those of a somewhat more clear-headed...
How do you like your water? Offered a glass, Ted Lasso, the titular character of a comedy-drama TV series, says, “I like my water like Kyle Irving likes his Earth. Flat.” It’s a reference to American basketball player Kyle Irving who has stated that he believes Earth is indeed flat. In Poland, he’s not...
As the global economy continues to evolve, many furniture manufacturers are looking to expand their business by exploring foreign markets. It’s an excellent opportunity for companies to grow their customer base and increase revenue – though one that also presents unique challenges. In this article, we will explore 5 key aspects that furniture manufacturers should...
On 1 March 2023, a special “ChatGPT in Localization” online conference was held by Custom.MT. It was the first event of this kind, entirely devoted to the role of an innovative technology utilised by the translation and localisation business. The conference was kicked off by Marco Trombetti, CEO of Translated, who gave a speech about...
A significant number of people may have had contact with a professional translator or a translation agency – we sometimes need to translate important documents or simply want to know the content of an old family letter written in a foreign language. The role of a translator is commonly understood. But what exactly...
A well-known philosopher and linguist Noam Chomsky said once that there is one human language, and we all speak dialects of it, which is why it’s hard for us to understand each other. Although it was a general observation, it’s particularly accurate when in comes to English. There are a couple of main...
What mistakes are lying in wait for us when translating business content? We have already discussed translation mistakes and linguistic errors resulting from the lack of context or wrong assumptions here. Now, it’s time we looked at mistakes that are important from a business perspective. How does business look at quality? Quality is a...
