Clothing industry translations are seemingly easy. An amateur might ask, “What’s so difficult about fashion?” But an expert will answer, “Everything,” meaning various cuts, fabrics and trends that are only the tip of the fashion iceberg. At locatheart, we work only with true experts. We know that building up a professional team takes quite...
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Marketing content for fashion: which features of an online shop need your special attention? Many industries have been impacted by the pandemic; however, when it comes to picking the one that required a particularly agile approach, it has to be the fashion industry. And no wonder – suddenly, the only way for clothes shops to...
We all probably know how stressful it can get when one has to take care of administrative matters: regardless of whether it concerns a private matter or if it’s a work thing. Sometimes we are not quite sure where we should start to see things through. It can happen that we are required to...
Business demands gain. Investments must be profitable. That is why you calculate translation ROI. Localisation, too, must bring about measurable effects – “measurable” being the key word. Problem with calculating ROI for translations This statement pretty much sums up the issue with estimating the impact that translations have on profit. The effectiveness of translation always depends...
Understand your current situation to improve your results. What results? Translation efficiency and smoothness, of course! Ask yourself: Is the process of getting a text translated problematic? If you need a text translated, do you know who to turn to? Is there an internal translations coordinator that you are aware of? and 5 more questions! State of Translations at Your Company...
