Agile localisation for mobile games: powering LiveOps, one update at a time

LiveOps has transformed games into constantly evolving experiences. Seasonal events, new features, time-limited offers, and community campaigns keep players engaged, but every update also brings a localisation challenge. Content needs to be translated, culturally adapted, and delivered at speed, without losing the game’s personality or delaying release schedules.

locatheart supports mobile game studios with agile localisation designed for continuous development. Working with a global network of localisation experts and linguists with a gaming background, we help every update feel as though it was created for local players from day one.

From weekly content drops to major seasonal releases, we localise:

• Time-limited events, and themed campaigns
• New quests, locations, features, and gameplay content
• Battle passes, progression systems, and live events
• Characters, skins, items, and in-game currencies
• Shop content, promotions, and player communications
• Push notifications, inbox messages, and community updates
• A/B testing and market-specific content

Whether you’re releasing weekly updates or coordinating a global content drop, we help ensure every market receives the same polished player experience.

LiveOps waits for no one. Tight deadlines, multiple stakeholders, and continuous releases require localisation that moves as quickly as your development team.

Our agile workflows are designed around rapid content cycles, allowing us to integrate seamlessly with your production pipeline while maintaining consistency across every language. We work closely with developers, producers, and community teams to streamline communication, reduce bottlenecks, and deliver multilingual content on schedule.

To maintain quality over months and years of continuous updates, we build dedicated glossaries, style guides, query sheets, and terminology databases that preserve your game’s voice, tone and identity across every release.

The most successful studios understand their players, not just their languages.

locatheart provides cultural consultation and market expertise to help developers make informed decisions around content, characters, events, and gameplay. This insight ensures every release is relevant to its audience, helping games build stronger connections with players and achieve greater impact across markets.

locatheart works as an extension of development teams, delivering scalable localisation that supports both fast release cycles and long-term player engagement.

Our team has partnered with studios behind games localised into more than 25 languages and downloaded over 100 million times worldwide. That experience has given us first-hand insight into the demands of global LiveOps, helping developers deliver updates that reach players quickly, consistently, and with lasting impact.