How artificial intelligence is affecting the language industry. Summary of the “Chat GPT in localisation” conference

Since its public launch in November 2022, OpenAI’s ChatGPT has caused quite a stir and provoked a number of debates among intellectuals, businesspeople, and general public. A ripple of anxiety could be felt in several industries. Witnessing new developments brought forth by the emergence and availability of a new AI-based technology, localisation and machine...

Services tailored to the needs: effective optimisation of content, costs and outcomes in the fashion industry

Among the speakers and panellists who – on 30 May 2023 – took part in a low-key LBPC meetup related to localisation in e-commerce and the fashion industry was Małgorzata Marciniak, project manager and team leader at the locatheart translation agency. In her presentation, she focused primarily on discussing effective ways of optimising content,...

Localisation Best Practices Meetup – localising e-commerce content for the fashion industry

On 30 May, locatheart organised a meetup focused on localising e-commerce content for the fashion industry – a small event to which we invited industry experts Natalia Wardejn from OC&C Strategy Consultants and Artur Rompca from Alpinus Group. During a panel discussion moderated by Agnieszka Wąsowska-Telęga, Head of SEO and Marketing at locatheart, our guests...

European artificial intelligence – how Old Continent countries can respond to American AI projects

Although the very concept of artificial intelligence is still raising a lot of doubts, one thing’s for sure – we’re past the theorising stage and we’re on the verge of a real industrial revolution. ChatGPT, a chat bot created by the American research lab OpenAI, has caused a huge stir all around the world,...

ChatGPT through the eyes of an entrepreneur – the influence of AI on the translation industry and content creation

ChatGPT through the eyes of an entrepreneur – the influence of AI on the translation industry and content creation

The commotion surrounding ChatGPT and artificial intelligence hasn’t died down yet – and probably won’t for a very long time. Supporters of the new technology perceive it as a chance to further human development, whereas opponents point to potential dangers and urge authorities to implement stricter regulations. While those of a somewhat more clear-headed...

The language of the land. Why you should always opt for native speakers for your translation

How do you like your water? Offered a glass, Ted Lasso, the titular character of a comedy-drama TV series, says, “I like my water like Kyle Irving likes his Earth. Flat.” It’s a reference to American basketball player Kyle Irving who has stated that he believes Earth is indeed flat. In Poland, he’s not...

Maximising sales potential in foreign markets: 5 key aspects for furniture manufacturers

As the global economy continues to evolve, many furniture manufacturers are looking to expand their business by exploring foreign markets. It’s an excellent opportunity for companies to grow their customer base and increase revenue – though one that also presents unique challenges. In this article, we will explore 5 key aspects that furniture manufacturers should...

The future of the internet and the translation industry with the rise of large language models

On 1 March 2023, a special “ChatGPT in Localization” online conference was held by Custom.MT. It was the first event of this kind, entirely devoted to the role of an innovative technology utilised by the translation and localisation business. The conference was kicked off by Marco Trombetti, CEO of Translated, who gave a speech about...

Gdańsk in English, or on the conundrums of (not) translating proper names

Deciding whether to translate proper names or leave them in their original form can often become a major headache for a translator. Both strategies have as many ardent opponents as staunch supporters. In the end, it’s up to the translators themselves, as they are responsible for giving shape to a reality of the localised...