polish market, business in poland

How to enter the Polish market. Advice for the e-commerce industry

How to enter the Polish market. Advice for the e-commerce industry In the last two decades, Poland has experienced major economic transformations. The surge in online shopping stands out as a significant shift, with 70% of Polish consumers now favouring e-commerce for its convenience and cost-effectiveness1. Today, the e-commerce sector continues to flourish, driving economic growth...

romanian language, romanian translation

Romanian Translation: Essential for Global Communication

In the realm of global interactions, Romanian translation plays a pivotal role, especially for businesses, institutions, and individuals looking to bridge the communication gap with Romanian-speaking audiences. The demand for accurate English–Romanian translation and comprehensive Romanian translation service offerings underscores the importance of high-quality linguistic support in fostering effective cross-cultural communication. This article explores...

International marketing calendars locatheart

International marketing calendars

A marketer’s calendar abounds with important dates, both popular and niche ones, but when a company expands to international markets or goes global, one single list just won’t cut the mustard. That’s why we have selected holidays and occasions that are the most essential marketing-wise, and prepared curated calendars that will help you understand the...

How to enter the Romanian market, business in romania

How to enter the Romanian market. Advice for the e-commerce industry

Romania – a Central and Eastern European Investment Hub Among European economies, Romania’s has seen a rather steady growth, especially compared to pre-coronavirus periods. Various important international investments have been taking place there, for example in the IT industry and in logistics. The country is still developing fast, 35 years after the fall of Communism....

When is Fat Thursday, Pancake Day

Carnival, Fat Thursday, Pancake Day… Holidays Related to Food and Indulgence

The Christian season of Carnival (or Shrovetide) is a period that immediately precedes Lent. As Lent is associated with fasting and mortification, Carnival, on the other hand, is all about trying delicious foods and drinks (often in abundance) and joyful celebration. While exact dates that would mark Carnival’s beginning and end differ, it can be...

When is Mother's Day around the world?

When is Mother’s Day Around the World

Mother’s Day is not just another day on the calendar. It taps into the universal language of love and gratitude towards a figure who shapes lives from the ground up. Regardless of when this holiday takes place, it’s focused on celebrating mothers. From this post, you’ll learn: how Mother’s Day is celebrated in general, how and when...

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Do copywriters dream of electric sheep yet? How AI transforms our processes

At our agency, we have closely followed the developments in AI and its application in the industry since at least 2019 (when the topic was approached during the Translation and Localisation Conference which we attended). However, even as we participated in a lecture on the future of AI at the 2022 Copernicon fandom convention,...

localising dietary supplements content

Recipe for Success: Localising Dietary Supplement Content for Global Audiences

The dietary supplement industry is not only one of the fastest-growing sectors in the world, but it’s also a tapestry of intricate narratives woven through biology and cultural context. As global trade routes tighten and the world becomes more connected than ever before, the importance of crafting dietary supplement content that resonates with a...

kwr in the beauty industry

Keyword research per product versus per category in the beauty industry – which is more effective?

Owners of online shops in the beauty industry often find it extremely difficult to establish and then maintain a strong presence in the market. The direct reason is huge competition, which makes acquiring new customers increasingly harder. Luckily, what could be of an equally huge help here is SEO. Proper optimisation of product cards can...