What is translation? It definitely isn’t rendering words mechanically from one language to another – first and foremost, it’s a strategic process that has to take into account cultural nuances, the context of a given industry, and individual business goals and needs. locatheart, a professional translation agency providing, among others, business translation services, has nearly...
How to enter the Polish market. Advice for the e-commerce industry In the last two decades, Poland has experienced major economic transformations. The surge in online shopping stands out as a significant shift, with 70% of Polish consumers now favouring e-commerce for its convenience and cost-effectiveness1. Today, the e-commerce sector continues to flourish, driving economic growth...
Romania – a Central and Eastern European Investment Hub Among European economies, Romania’s has seen a rather steady growth, especially compared to pre-coronavirus periods. Various important international investments have been taking place there, for example in the IT industry and in logistics. The country is still developing fast, 35 years after the fall of Communism....
At our agency, we have closely followed the developments in AI and its application in the industry since at least 2019 (when the topic was approached during the Translation and Localisation Conference which we attended). However, even as we participated in a lecture on the future of AI at the 2022 Copernicon fandom convention,...
The dietary supplement industry is not only one of the fastest-growing sectors in the world, but it’s also a tapestry of intricate narratives woven through biology and cultural context. As global trade routes tighten and the world becomes more connected than ever before, the importance of crafting dietary supplement content that resonates with a...
Can you dig a 30-feet-deep hole, using only your hands? Perhaps you can, but the effects of such a venture would be modest, to say the least. Both in terms of time spent and the hole’s quality, the outcomes achieved would be miserable if compared with using a shovel or an excavator. The same...
Imagine a world where every piece of information related to your products is efficiently organised, easily accessible and up to date. A world where you can seamlessly manage even the tiniest details from the design stage to distribution, personalise customer experience, and make informed business decisions. Sounds like a dream, right? Well, with PIM...
More often than not, software start-ups either want their app to reach as many customers as possible from the get-go or decide to expand and grow in other countries once the product has won popularity in one market. Irrespective of the scenario, however, one thing is certain – at some point, their app will...
Do you remember those characteristic, energetic voices of American newsreel presenters from the 1950s? The ones who reported on major events in the country, usually in an overly optimistic manner? Chances are you know exactly what we mean; if not, just take a look here: or here: You must also recognise the strong, “radio” voice of...
At locatheart, we prioritise quality, while also recognising our clients’ need for optimisation. This includes cost optimisation, which is what probably crossed your mind, but also search engine optimisation (SEO). Lately, these two strategies have been at odds with each other. Companies striving to cut costs turned to machine translation, which meant their content was...
