Tag - Korea

Software localisation demystified

The terms “translation” and “localisation” are often used interchangeably; however, they are technically not synonymous. Localisation has a broader meaning, as it “involves taking a product and making it linguistically and culturally appropriate to the target locale (country/region and language) where it will be used and sold”[1]. In translation studies and – broadly speaking– in...

Selling cosmetics to Koreans - insights on the Korean beauty market. Photograph of a Korean woman (b&w)

Selling Cosmetics to Koreans

Koreans, cosmetics and beauty culture South Korean cosmetics and beauty routine are the hippest part of the Korean wave, or hallyu. K-beauty is a vast term that includes skincare and makeup. Statistics don’t lie – in 2018 South Korea became the fifth country in the world with the largest revenue from skincare products. Koreans take skincare...