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Multilingual SMS Marketing

SMS marketing is an effective direct marketing tool often incorporated in omnichannel strategies. SMS marketing makes it possible to instantly activate customers in m-commerce sales channels. It is also efficient in personalising B2C communication. Reaching customers by texting in an appropriate form and language makes SMS marketing efforts even more powerful. But before we...

3 digital marketing trends in 2021 - LocAtHeart translation agency

3 Digital Marketing Trends in 2021

Pivot has been voted the marketing word of the year – and rightfully so. In basketball, it stands for a movement that allows the player holding the ball to move in any direction with one foot, while keeping the other in contact with the floor. The ability to change the direction is the very...

Translating an online store - LocAtHeart translation agency

Translating an Online Store

Translating an online store is a challenge – not only a linguistic one. By the time the first word becomes translated, you’ll have made many decisions regarding products, markets, languages, target groups and more. Then, a team tasked with creating new language versions will take over. Why translate an online store? Over 66% of customers whose...

"ROI is an inaccurate and false metric for localisation... Translation is a revenue enabler, not a revenue generator" Jeff Beatty, Head of Localisation at Mozilla

Translation and Localisation ROI

Business demands gain. Investments must be profitable. That is why you calculate translation ROI. Localisation, too, must bring about measurable effects – “measurable” being the key word. Problem with calculating ROI for translations This statement pretty much sums up the issue with estimating the impact that translations have on profit. The effectiveness of translation always depends...

What is International Keyword Research?

What is International Keyword Research? International keywords research is an organised process in which keywords for new markets are listed. International keywords research is usually performed: separately for each market, using SEO-dedicated software. “International keyword research” is a phrase used interchangeably with “multilingual keyword research” (we even do this on this website), although in some contexts the...

What’s the State of Translations at Your Company?

Understand your current situation to improve your results. What results? Translation efficiency and smoothness, of course! Ask yourself: Is the process of getting a text translated problematic? If you need a text translated, do you know who to turn to? Is there an internal translations coordinator that you are aware of? and 5 more questions! State of Translations at Your Company...

LocAtHeart - your partner in multilingual communication

Effective blog post brief [free template & guide]

How do you make sure that the blog posts you get are the blog posts you want? Use a comprehensive blog post brief template. It is a great tool for communication with internal writers, freelance talent, as well as language and translation agencies like locatheart. Create your own brief or download our comprehensive blog post brief template (get it...

Translating graphics files demistyfied - caption against a backgroud photo of male hands on a white computer keybord.

Translating Graphics Files Demystified

Translating graphics files used to be a drag. If your work involves dealing with folders, booklets, catalogues, instructions or other products based on graphic files, you most likely know how many precious hours it can take to enter different localized versions into one file, or to create such materials in a dozen or so...

The language of Japanese Fashion - avoid translation traps - LOC AT HEART

The Language of Japanese Fashion

Japan is often presented as a land that virtually overflows with shocking (from a foreigner’s point of view) trends and fashion phenomena – curiously enough, however, Japanese culture has a lot in common with the Western one. The Japanese are keen to incorporate Western trends into their designs – but they give them a...

7 questions to answer before you start your company blog - a pencil touches a white surface.

7 Questions to Answer Before You Start Your Company Blog

Whether you sell services or products, a company blog can boost your SEO efforts, build professional image and trust as well as support client retention across all your markets. But blogging needs a plan of action. Before you call any copywriters make sure you answer these 7 questions and prepare a blog post brief. The...