SMS marketing is an effective direct marketing tool often incorporated in omnichannel strategies. SMS marketing makes it possible to instantly activate customers in m-commerce sales channels. It is also efficient in personalising B2C communication. Reaching customers by texting in an appropriate form and language makes SMS marketing efforts even more powerful. But before we...
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Descriptions and photos work together In the “new normal” pandemic reality, product photos are not enough. Well-tailored text is even more important than before, as it bears a greater responsibility for effective sales. Simply “showing” a product isn't enough. To stand out in a crowd, you need to utilise all your marketing tools. Words included. A...
