Among the speakers and panellists who – on 30 May 2023 – took part in a low-key LBPC meetup related to localisation in e-commerce and the fashion industry was Małgorzata Marciniak, project manager and team leader at the locatheart translation agency. In her presentation, she focused primarily on discussing effective ways of optimising content,...
Although the very concept of artificial intelligence is still raising a lot of doubts, one thing’s for sure – we’re past the theorising stage and we’re on the verge of a real industrial revolution. ChatGPT, a chat bot created by the American research lab OpenAI, has caused a huge stir all around the world,...
Deciding whether to translate proper names or leave them in their original form can often become a major headache for a translator. Both strategies have as many ardent opponents as staunch supporters. In the end, it’s up to the translators themselves, as they are responsible for giving shape to a reality of the localised...
A significant number of people may have had contact with a professional translator or a translation agency – we sometimes need to translate important documents or simply want to know the content of an old family letter written in a foreign language. The role of a translator is commonly understood. But what exactly...
One of the companies we work with is a well-known board and card games manufacturer with branches all over the world – e.g., in the USA, Australia, Germany and Poland. In the course of our cooperation – that has been going on for more than four years now – we have completed over...
When brands enter new markets, they have to face numerous challenges – including how to approach the subject of localisation. Although there are certain solutions which may be tempting in terms of optimisation and price, it is always better to work on selecting and using them with experts – otherwise, we may have to...
There are several routes leading to the translator profession – winding alleys walked by enthusiasts or experts in specific fields, as well as steep mountain trails climbed by philology students during their long education. Is one path better than the other? What awaits us at the end of the journey? Can the destination...
In our industry, working with freelancers is both a necessity and a reality. However, it is even more important to create a permanent base of in-house linguists – at locatheart, we recognise that they are a beating heart of our agency, as they guarantee a smooth running of all processes while pumping valuable knowledge...
We have described the benefits of using intermediary translation in our previous blog article, From Polish into Malaysian: when to use a pivot language. Included in the text were examples of situations where adopting this approach could turn out to be the best option. We have also explained when it is more advisable to...
What should you do when your client needs to have content translated into a language which – on a global scale – is spoken by a rather small number of people? Sometimes, finding a person to translate directly from the source text is quite difficult and even if you do find someone who is...
