On 1 March 2023, a special “ChatGPT in Localization” online conference was held by Custom.MT. It was the first event of this kind, entirely devoted to the role of an innovative technology utilised by the translation and localisation business. The conference was kicked off by Marco Trombetti, CEO of Translated, who gave a speech about...
At the heart of superior translation services lies a commitment to excellence that transcends mere linguistic conversion. Professional Russian translation services focus on delivering translations that are accurate, contextually relevant, and culturally sensitive. This involves understanding the subtleties of both the source and target languages, as well as the cultural and diplomatic nuances that...
When discussing the Brazilian language, it’s essential to clarify that the official language of Brazil is Portuguese, although with its unique characteristics that distinguish Brazilian Portuguese from European Portuguese. This distinction is crucial when considering Brazilian translation services, as the nuances between the two variants can significantly impact the accuracy and cultural sensitivity of...
Deciding whether to translate proper names or leave them in their original form can often become a major headache for a translator. Both strategies have as many ardent opponents as staunch supporters. In the end, it’s up to the translators themselves, as they are responsible for giving shape to a reality of the localised...
A significant number of people may have had contact with a professional translator or a translation agency – we sometimes need to translate important documents or simply want to know the content of an old family letter written in a foreign language. The role of a translator is commonly understood. But what exactly...
A well-known philosopher and linguist Noam Chomsky said once that there is one human language, and we all speak dialects of it, which is why it’s hard for us to understand each other. Although it was a general observation, it’s particularly accurate when in comes to English. There are a couple of main...
What mistakes are lying in wait for us when translating business content? We have already discussed translation mistakes and linguistic errors resulting from the lack of context or wrong assumptions here. Now, it’s time we looked at mistakes that are important from a business perspective. How does business look at quality? Quality is a...
Translation mistakes are painful, though sometimes amusing. But usually, they are simply irritating. Whether we talk about a mistake on a website or a clumsy translation in a book, mistakes always disrupt our reception of content and have a negative impact on a consumer, user or reader experience. They also alter the experience of...
At locatheart, we collaborate with clients from many different industries – from cinema and television through fashion to video gaming (among many, many others). We are also proud to always adjust our mode of work to the particular client, and in case of game localization, we have developed a localisation process with agile elements...
Both the 20th and the 21st century have brought social and technological developments that have thoroughly changed the landscape of society, media, culture and business. The translation industry is no exception – thanks to the advent of cinema, television and Internet, whole new types of translation emerged, among which we can list audiovisual translation,...
