How do we, readers and online users, understand the concept of plain language? Is sticking to its main principles enough to create a text that is comprehensive for everyone? If yes – what’s hiding behind the expression “plain English”? If not – what other factors affect our text comprehension? What is plain language? Plain language...
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Why shouldn’t you dismiss linguistic quality in e-commerce as insignificant? Because everything you post on your website speaks volumes about your brand. And by everything we mean EVERYTHING – from banner texts and UI strings to subject-matter content. So… What if you run an international business and need content in a language that you can’t...
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Nowadays, digital self-service is more than just a tip of the hat to your customers. It is part of the company’s ecosystem and its ticket to acquiring satisfied users and having them come back for more. Above all, self-service is expected by millennials who tend to avoid verbal contact like the plague. According to...
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You press “play” on an episode of a long-awaited series. You turn on subtitles in the language of your choice. You forget about the world and let yourself be entertained. Once the episode is over, you waste no time starting the next one. Sounds familiar? Did you know that at the very end, there is...
Search engine ads – whether they are text or image based – are supposed to build and maintain a bond with a (potential) customer. Very often, they’re your recipient’s first exposure to the advertised brand. There’s little time to catch viewers’ attention, which is why both the original and the translated content of your...
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Marketing content for fashion: which features of an online shop need your special attention? Many industries have been impacted by the pandemic; however, when it comes to picking the one that required a particularly agile approach, it has to be the fashion industry. And no wonder – suddenly, the only way for clothes shops to...
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We’ve been witnessing a tremendous popularity of OTT platforms for a while now. Giant streaming platforms are constantly trying to outdo one another with the number of released films, TV series or original productions. However, to launch anything in a particular location, they all need to provide the target audience with one key service:...
Do you wish to increase the visibility of your products and introduce them in other markets? Are you searching for new recipients and advertisement strategies? Do you plan on growing your business but would rather prefer to avoid drowning in the already saturated mainstream? Well… how about South Korea? Is there a method in...
Contrary to what one might expect, successful perfume or cosmetic marketing requires something more than just a stunning photo session or an ingenious spot commercial. Every visual element must have a corresponding linguistic element, a tour de force of words. Why? The year 2020 has transformed consumer preferences. There has been a shift towards...
Pivot has been voted the marketing word of the year – and rightfully so. In basketball, it stands for a movement that allows the player holding the ball to move in any direction with one foot, while keeping the other in contact with the floor. The ability to change the direction is the very...
