In one of our previous texts we described tools that we employ to streamline locatheart’s localisation process. A large part of those is Trados, a CAT (computer-assisted-translation) tool that is the gold standard for translation industry. One of its most helpful features is the use of translation memories (TMs): “databases of all past projects,...
Clothing industry translations are seemingly easy. An amateur might ask, “What’s so difficult about fashion?” But an expert will answer, “Everything,” meaning various cuts, fabrics and trends that are only the tip of the fashion iceberg. At locatheart, we work only with true experts. We know that building up a professional team takes quite...
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Marketing content for fashion: which features of an online shop need your special attention? Many industries have been impacted by the pandemic; however, when it comes to picking the one that required a particularly agile approach, it has to be the fashion industry. And no wonder – suddenly, the only way for clothes shops to...
What makes omnichannel really impressive is a consistent message. Omnichannel fashion retail is no different. Professional communication architecture provides tools for maintaining brand consistency across all platforms, languages and personalised experiences. Learn how to build style guides that will help you achieve consistent, personalised and fun communication for omnichannel fashion retail. Omnichannel fundamentals No matter who you...
Japan is often presented as a land that virtually overflows with shocking (from a foreigner’s point of view) trends and fashion phenomena – curiously enough, however, Japanese culture has a lot in common with the Western one. The Japanese are keen to incorporate Western trends into their designs – but they give them a...
