What is International Keyword Research? International keywords research is an organised process in which keywords for new markets are listed. International keywords research is usually performed: separately for each market, using SEO-dedicated software. “International keyword research” is a phrase used interchangeably with “multilingual keyword research” (we even do this on this website), although in some contexts the...
Understand your current situation to improve your results. What results? Translation efficiency and smoothness, of course! Ask yourself: Is the process of getting a text translated problematic? If you need a text translated, do you know who to turn to? Is there an internal translations coordinator that you are aware of? and 5 more questions! State of Translations at Your Company...
How do you make sure that the blog posts you get are the blog posts you want? Use a comprehensive blog post brief template. It is a great tool for communication with internal writers, freelance talent, as well as language and translation agencies like locatheart. Create your own brief or download our comprehensive blog post brief template (get it...
Translating graphics files used to be a drag. If your work involves dealing with folders, booklets, catalogues, instructions or other products based on graphic files, you most likely know how many precious hours it can take to enter different localized versions into one file, or to create such materials in a dozen or so...
Japan is often presented as a land that virtually overflows with shocking (from a foreigner’s point of view) trends and fashion phenomena – curiously enough, however, Japanese culture has a lot in common with the Western one. The Japanese are keen to incorporate Western trends into their designs – but they give them a...
Whether you sell services or products, a company blog can boost your SEO efforts, build professional image and trust as well as support client retention across all your markets. But blogging needs a plan of action. Before you call any copywriters make sure you answer these 7 questions and prepare a blog post brief. The...
Descriptions and photos work together In the “new normal” pandemic reality, product photos are not enough. Well-tailored text is even more important than before, as it bears a greater responsibility for effective sales. Simply “showing” a product isn't enough. To stand out in a crowd, you need to utilise all your marketing tools. Words included. A...
Koreans, cosmetics and beauty culture South Korean cosmetics and beauty routine are the hippest part of the Korean wave, or hallyu. K-beauty is a vast term that includes skincare and makeup. Statistics don’t lie – in 2018 South Korea became the fifth country in the world with the largest revenue from skincare products. Koreans take skincare...
