We have described the benefits of using intermediary translation in our previous blog article, From Polish into Malaysian: when to use a pivot language. Included in the text were examples of situations where adopting this approach could turn out to be the best option. We have also explained when it is more advisable to...
What should you do when your client needs to have content translated into a language which – on a global scale – is spoken by a rather small number of people? Sometimes, finding a person to translate directly from the source text is quite difficult and even if you do find someone who is...
Today, I’m going to show you how a busy localisation agency like ours took a leap into the agile reality of continuous translation. Now we carry out up to 7 new projects, 25 languages each, everyday. And all this just for one client! We have achieved this turnaround thanks to small (yet powerful) changes in the...
The Finnish language represents a unique and intricate part of the linguistic tapestry of Europe. Known for its complex grammar and rich vocabulary, Finnish poses distinct challenges and opportunities for translation. The demand for Finnish translation services has grown in response to Finland’s increasing interaction with global markets, its technological innovations, and its cultural...
How do we, readers and online users, understand the concept of plain language? Is sticking to its main principles enough to create a text that is comprehensive for everyone? If yes – what’s hiding behind the expression “plain English”? If not – what other factors affect our text comprehension? What is plain language? Plain language...
![Language quality in e-commerce [featured image] - translation agency LocAtHeart](https://locatheart.com/wp-content/uploads/2021/12/LAH_blog_naglowek_nowy_rozmair.png)
Why shouldn’t you dismiss linguistic quality in e-commerce as insignificant? Because everything you post on your website speaks volumes about your brand. And by everything we mean EVERYTHING – from banner texts and UI strings to subject-matter content. So… What if you run an international business and need content in a language that you can’t...
![Translating Japanese Anime versus Western Animation for Children [featured image] - translation agency LocAtHeart](https://locatheart.com/wp-content/uploads/2021/11/LAH_blog_naglowek_nowy_rozmair-3-1.png)
Anime has been gaining popularity in the West since the 1990s. The current VoD trend makes Japanese productions appealing to an even broader audience, thus creating demand for a growing number of language versions. It’s no secret that Western mainstream animation is usually made for children or for whole families. In Japan, it’s quite a...
![Customer self-service in the digital age [featured image] - translation agency LocAtHeart](https://locatheart.com/wp-content/uploads/2021/11/1.png)
Nowadays, digital self-service is more than just a tip of the hat to your customers. It is part of the company’s ecosystem and its ticket to acquiring satisfied users and having them come back for more. Above all, self-service is expected by millennials who tend to avoid verbal contact like the plague. According to...
![How audiovisual translators shape our life? [featured image] - translation agency LocAtHeart](https://locatheart.com/wp-content/uploads/2021/11/LAH_blog_naglowek_nowy_rozmair-1.png)
You press “play” on an episode of a long-awaited series. You turn on subtitles in the language of your choice. You forget about the world and let yourself be entertained. Once the episode is over, you waste no time starting the next one. Sounds familiar? Did you know that at the very end, there is...
Search engine ads – whether they are text or image based – are supposed to build and maintain a bond with a (potential) customer. Very often, they’re your recipient’s first exposure to the advertised brand. There’s little time to catch viewers’ attention, which is why both the original and the translated content of your...
