Whether you sell services or products, a company blog can boost your SEO efforts, build professional image and trust as well as support client retention across all your markets. But blogging needs a plan of action. Before you call any copywriters make sure you answer these 7 questions and prepare a blog post brief. The...
Descriptions and photos work together In the “new normal” pandemic reality, product photos are not enough. Well-tailored text is even more important than before, as it bears a greater responsibility for effective sales. Simply “showing” a product isn't enough. To stand out in a crowd, you need to utilise all your marketing tools. Words included. A...
Koreans, cosmetics and beauty culture South Korean cosmetics and beauty routine are the hippest part of the Korean wave, or hallyu. K-beauty is a vast term that includes skincare and makeup. Statistics don’t lie – in 2018 South Korea became the fifth country in the world with the largest revenue from skincare products. Koreans take skincare...
