To err is human, and just as any other human activity, translations are not free of mistakes. And since some of the blunders are exceptionally funny, they often become the talk of the town. Even in the pre-internet era, one could happen upon some humorous compilations of such slip-ups in newspapers or other...
A project manager takes care of the client, while also accepting dozens of new assignments on a daily basis, estimates the cost of a given project and looks after the proper conduct of every stage of working with files – although it seems to be a lot, the mentioned activities are only the...
Do you run an online store? Is your business all about creating content for your customers? Or maybe your sales figures aren’t satisfying enough? (They always could be better, the sky’s the limit!) Maybe it is high time you crossed the border, expanded your business and attracted new customers. There are surely a lot...
WordPress is the most well-known CMS system (Content Management System) in the market. Its popularity stems from the fact that it is easy to operate and can be customised to suit our individual needs with the help of plugins. Some of them make it possible to translate a published content into other languages and...
If Hamlet were taking place in the 21st century, Polonius would ask: “What do you read, my lord?”, to which Hamlet would once more reply: “Words, words, words,” this time with his royal thumb scrolling the text on his smartphone. Every single day there are more and more words, and with them grows the need...
In our industry, working with freelancers is both a necessity and a reality. However, it is even more important to create a permanent base of in-house linguists – at locatheart, we recognise that they are a beating heart of our agency, as they guarantee a smooth running of all processes while pumping valuable knowledge...
How do we, readers and online users, understand the concept of plain language? Is sticking to its main principles enough to create a text that is comprehensive for everyone? If yes – what’s hiding behind the expression “plain English”? If not – what other factors affect our text comprehension? What is plain language? Plain language...
What makes omnichannel really impressive is a consistent message. Omnichannel fashion retail is no different. Professional communication architecture provides tools for maintaining brand consistency across all platforms, languages and personalised experiences. Learn how to build style guides that will help you achieve consistent, personalised and fun communication for omnichannel fashion retail. Omnichannel fundamentals No matter who you...
SMS marketing is an effective direct marketing tool often incorporated in omnichannel strategies. SMS marketing makes it possible to instantly activate customers in m-commerce sales channels. It is also efficient in personalising B2C communication. Reaching customers by texting in an appropriate form and language makes SMS marketing efforts even more powerful. But before we...
Pivot has been voted the marketing word of the year – and rightfully so. In basketball, it stands for a movement that allows the player holding the ball to move in any direction with one foot, while keeping the other in contact with the floor. The ability to change the direction is the very...
