WordPress is the most well-known CMS system (Content Management System) in the market. Its popularity stems from the fact that it is easy to operate and can be customised to suit our individual needs with the help of plugins. Some of them make it possible to translate a published content into other languages and...
When brands enter new markets, they have to face numerous challenges – including how to approach the subject of localisation. Although there are certain solutions which may be tempting in terms of optimisation and price, it is always better to work on selecting and using them with experts – otherwise, we may have to...
Hello, my name is Agnieszka and I am the head of the SEO and Content Department at locatheart. I want to show you how we helped our Partner, a renowned Polish e-commerce agency, surpass their client’s expectations by achieving a 2-digit growth in Amazon search rankings across 4 markets. The markets, Germany and Italy included,...
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Why shouldn’t you dismiss linguistic quality in e-commerce as insignificant? Because everything you post on your website speaks volumes about your brand. And by everything we mean EVERYTHING – from banner texts and UI strings to subject-matter content. So… What if you run an international business and need content in a language that you can’t...
Search engine ads – whether they are text or image based – are supposed to build and maintain a bond with a (potential) customer. Very often, they’re your recipient’s first exposure to the advertised brand. There’s little time to catch viewers’ attention, which is why both the original and the translated content of your...
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Marketing content for fashion: which features of an online shop need your special attention? Many industries have been impacted by the pandemic; however, when it comes to picking the one that required a particularly agile approach, it has to be the fashion industry. And no wonder – suddenly, the only way for clothes shops to...
To successfully advertise a website on the internet, you need some professional know-how and proper tools. One of those tools is SEM (Search Engine Marketing). It can be described as the whole of activities undertaken to help with website positioning in online search results. This applies both to paid and free search results. A marketing...
Do you wish to increase the visibility of your products and introduce them in other markets? Are you searching for new recipients and advertisement strategies? Do you plan on growing your business but would rather prefer to avoid drowning in the already saturated mainstream? Well… how about South Korea? Is there a method in...
Contrary to what one might expect, successful perfume or cosmetic marketing requires something more than just a stunning photo session or an ingenious spot commercial. Every visual element must have a corresponding linguistic element, a tour de force of words. Why? The year 2020 has transformed consumer preferences. There has been a shift towards...
What makes omnichannel really impressive is a consistent message. Omnichannel fashion retail is no different. Professional communication architecture provides tools for maintaining brand consistency across all platforms, languages and personalised experiences. Learn how to build style guides that will help you achieve consistent, personalised and fun communication for omnichannel fashion retail. Omnichannel fundamentals No matter who you...
