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Marketing content for fashion: which features of an online shop need your special attention? Many industries have been impacted by the pandemic; however, when it comes to picking the one that required a particularly agile approach, it has to be the fashion industry. And no wonder – suddenly, the only way for clothes shops to...
To successfully advertise a website on the internet, you need some professional know-how and proper tools. One of those tools is SEM (Search Engine Marketing). It can be described as the whole of activities undertaken to help with website positioning in online search results. This applies both to paid and free search results. A marketing...
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We’ve been witnessing a tremendous popularity of OTT platforms for a while now. Giant streaming platforms are constantly trying to outdo one another with the number of released films, TV series or original productions. However, to launch anything in a particular location, they all need to provide the target audience with one key service:...
Do you wish to increase the visibility of your products and introduce them in other markets? Are you searching for new recipients and advertisement strategies? Do you plan on growing your business but would rather prefer to avoid drowning in the already saturated mainstream? Well… how about South Korea? Is there a method in...
Contrary to what one might expect, successful perfume or cosmetic marketing requires something more than just a stunning photo session or an ingenious spot commercial. Every visual element must have a corresponding linguistic element, a tour de force of words. Why? The year 2020 has transformed consumer preferences. There has been a shift towards...
We all probably know how stressful it can get when one has to take care of administrative matters: regardless of whether it concerns a private matter or if it’s a work thing. Sometimes we are not quite sure where we should start to see things through. It can happen that we are required to...
The demand for English to Norwegian translation and Norwegian to English translation has seen a significant rise, paralleling Norway’s growing international presence in commerce, technology, and cultural exchanges. This surge underscores the importance of Norwegian translation in today’s globalised context, where effective communication bridges are essential for success. This article delves into the nuances...
What makes omnichannel really impressive is a consistent message. Omnichannel fashion retail is no different. Professional communication architecture provides tools for maintaining brand consistency across all platforms, languages and personalised experiences. Learn how to build style guides that will help you achieve consistent, personalised and fun communication for omnichannel fashion retail. Omnichannel fundamentals No matter who you...
Reaching wider audiences and increase in sales are normally the most obvious reasons to use professional translation services. As far as translation of legal texts is concerned, being on the safe side is another factor. Translation mistakes can have far-fetched consequences. Many companies try to save both money and time when it comes to translation....
SMS marketing is an effective direct marketing tool often incorporated in omnichannel strategies. SMS marketing makes it possible to instantly activate customers in m-commerce sales channels. It is also efficient in personalising B2C communication. Reaching customers by texting in an appropriate form and language makes SMS marketing efforts even more powerful. But before we...
